Most link building fails quietly. The links go live, the report looks full, and six months later half the pages have been pruned, redirected or quietly stripped of their outbound references. We built this service around the opposite habit: place less, check more, and keep a record of every decision so nobody has to take our word for it.
Markets we cover
The publisher list is deliberately narrow and grows slowly. Every addition is read, checked and usually trialled on our own projects before a client sees it.
Logistics and freightHealth and wellbeingE-commerce and retailMarketing and advertisingHome and interiorsOutdoor and sportPets and veterinaryEnergy and utilities
Languages we run outreach in
- German
- Italian
- English (UK and US publishers)
- French
A little context
This began as an internal tool for a small group of site owners who were tired of buying links and then auditing them afterwards. Most of the rules on this page exist because at some point we broke one of them and had to clean up after ourselves.
The team is small on purpose. Every publisher relationship is held by a person rather than a database, and there is a hard limit on how many of those relationships one person can maintain honestly. That limit is what caps our capacity.
Step by step
- Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.
- Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
- Place in contextYour link goes where a reader would reasonably follow it, surrounded by text that makes the reference make sense. Position inside the article is negotiated, not left to chance.
- Agree the shortlistYou see every publisher before we approach them, with the reasoning attached. Anything you are not comfortable with comes off the list and nothing is placed on a site you have not seen.
- Read the site firstBefore any outreach we go through the pages you want to rank, the profile you already have, and the competitors you keep losing to. Sometimes this ends with us recommending you spend the budget on the pages instead.
- Review and adjustEvery cycle we look at what moved and what did not, and we change the shortlist accordingly. A plan that never changes is a plan nobody is reading.
- Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
What you receive
Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.
If a placement did not happen, the report says which one and why. Campaigns that only ever report successes are hiding the interesting part.
You get a spreadsheet and a short written summary. The spreadsheet is the record; the summary is there so that whoever forwards it to a finance director does not have to interpret it themselves.
The rules we keep
- No pages built the same week for the sole purpose of hosting your link.
- No promises about rankings. We control where links come from; nobody controls a search engine.
- No publishers we would not read ourselves. It is a soft rule and it removes more candidates than all the hard ones together.
- No links in footers, sidebars or author boxes sold as editorial placements. If it is not in the body, we do not call it a body link.
- No invented metrics. We report what the placement is, not a score we made up to make it look better.
- No sites that exist only to sell links. If the archive is a wall of unrelated sponsored posts, we are not interested no matter what the metrics say.
Ways to work together
Starter
- Small monthly placement count
- Publisher shortlist approval
- Contextual body links
- Full evidence report
- Scheduled re-checks
Audit
- Full profile read
- Competitor gap list
- Anchor distribution map
- Written recommendations
- No placement commitment
Scale
- Capped by our capacity, not your budget
- Dedicated publisher relationships
- Digital PR campaigns included
- White-label reporting
- Direct line to the person doing the work
Related resources
For anyone who wants the reasoning rather than the pitch, most of it has been written up over at: